Atarashi Gakkou celebrates 10 years of J-Pop Global

If we all sing together, that’s one thing

Even if you want to give up.

If we sing together, it’s one.

Even if we feel frustrated.

Atarashii Gakkou Leaderless (also known as Atarashii Gakko! and Japanese Leader) graduated from the top of the class – winning the hearts of Japanese fans with strong performance, expressiveness, important lyrics and interesting academic topics.

Despite recent advances towards more international accessibility, Japan’s music industry has long been known for domestic exclusivity: the use of albums and merchandise sales, fan clubs and concert lottery is generally prohibited. Streaming and social media are lucky enough to amplify the cultural influence of Japanese music, while the girls have upgraded to the global stage together. Last year alone, it brought incredible milestones, including a world tour in 33 cities around the world and a performance at Coachella (one of the world’s largest music festivals).

Now celebrate their 10th anniversary School uniform-Clad Music Group continues to push traditional boundaries and brings J-Pop to global audiences.

Atarashii Gakkou performed at the Coachella Valley Music & Arts Festival in 2024.

Class Introduction

The iconic sailor uniform is not only for display. Atarashii Gakkou members are actually junior and high school students.

The group consists of Suzuka, Mizyu, Rin and Kanon. When the group was composed of talent agent Asobisystem, the girls were between 13 and 16 years old. Despite their early entry into the stars, these girls exuded talent from the start and had no problems on the stage- they could easily hype the crowd, jumped enthusiastically and yelled with endless enthusiasm.

Suzuki

Suzuka’s Powerhouse voice makes her the main singer of Atarashii Gakkou. Her infectious charm originally came from Osaka, and every performance was shown on stage.

mizyu

Mizyu is the oldest member of the membership, born in 1998. She is Tokyo native and she is characterized by her cute, down-to-earth personality and always wears her signature braided hairstyle, often used as a prop for choreography and photo shoots. Mizyu is also a former “Kyary Kidz” dancer of Popstar Kyary Pamyu Pamyu.

Lynn

Born in Saitama, Rin is the rapper in the group, adding a unique touch to the overall sound.

Canon

Born in Gunma in 2002, Kanon is the youngest, but with smooth dance skills and a delicate aura.

Photography by Kentaro Oshio.

Promote social boundaries

Atarashii Gakkou offers a unique perspective to the typical Japanese idol group, deliberately selecting expectations and stereotypes of idol culture, as well as the overall Girls’ Generation to subvert assumptions.

“Instead of serving the needs of the existing industry as a well-trained group of girls, they have a sense of realism, chaos and rebellion, filled with young people,” Mizuki Khoury said. sabukaru Magazine.

Their lyrics often criticize Japanese social standards and express adult challenges. Their group motto states: “When only acknowledging demonstration citizens, we strive to defy a narrow society by embracing personality and freedom.”

The debut single “Dokubana” is a metaphor for toxic relationships and keeps it Persevere Attitude comes at the cost of sustained inner despair. Their single “Nainainai” debuted with its 2021 international debut, exploring the identity of adolescence and the ever-wide range of beauty standards.

https://www.youtube.com/watch?v=9mnpt-zlz-8

Atarashii Gakkou’s 2023 release “Otonablue” immediately became a virus in the rave and opened the door for the organization to develop into a global phenomenon. Their appearance The firstThis is a very popular YouTube music channel launched by Sony Music Entertainment Japan, which has received nearly 77 million views. The song also attracted 400 million views by Tiktok and won the 2023 Song of the Year at the Japan Record Award. Although “Otonablue” sparked online controversy over some seemingly provocative disjoint lyrics, the song actually criticized an expected culture that forces girls to grow up prematurely. The title shows a double temptation, meaning “Adult Melancholy” and “Like an Adult.”

See Atarashii Gakkou Live

Atarashii Gakkou will perform on a new tour nationwide titled “New School Under Tour.” The tour will be held from September 6 to December 21 in Tokyo, Chiba, Lanmo and Hiroshima, including in Tokyo, Chiba, Kumamoto and Hiroshima. here.

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